I HAVE A NEW BUSINESS!
I wanted to name my business Gemütlichkeit.
It's a German word that doesn't translate perfectly well. A dictionary will tell you something like comfy or coziness, but it's more than a physical ease. A gemütlich place is a place where your mind and body experience a graceful and restorative repose.
It's not just the fire in the fireplace, it's the dog in your lap and the boyfriend who gathered the wood and tended the flames. It's not just a warm, candle-lit bubble bath, it's the dear friend who had it waiting for you after a stressful day of travel. It's not just the peace and quiet after the baby has finally succumb to her nap, it's the brief sting of regret as you transfer her warm body from your arms to the crib.
But people can't say "gemütlichkeit", much less spell it. So let me tell you about Benge Fabrik.
"Benge" is my last name. (Obvs.) In addition to that, it is an homage to my father and the example he has provided me in running his own small business, Benge Construction. It is also a means of being able to convince any of my 5 uniquely talented siblings that they are destined to work with me in the future. (Even Tori, whose driver's license says something else now; we know she's still got Benge in her heart.)
"Benge Upholstery" would have been the obvious choice, but I found upholstery to be too restrictive. I will definitely upholster things. I will do other things too.
"Fabrik" is the German word for factory and gives me the freedom to manufacture whatever seems appropriate. It also nods at my adopted German heritage, my respect for the Bauhaus designers, and an appreciation for finding beauty in the functional.
Also, it looks a hell-of-a-lot like the word "fabric" and since that will be my medium, it'll do.
Benge Fabrik makes hand-made goods for the home.
Here is a list of things I've made:
Here is a list of things I've reupholstered:
Dining Room Chairs
Dental Chairs (but never again)
All of this is to say, I have a new business! Did I bury the lede? I'll go back and put that at the top. I'll put it in bold with an exclamation point to make sure you see it.
If you would like to support me in my new business here's a list of things you can do:
1) Check out bengefabrik.com. Make sure to look at the store which just launched yesterday. Email me and tell me what you think of both the site and the store. I'd love your feedback!
2) If you live in San Francisco then join me for my launch party this Sunday from noon to five at 1495 Custer Ave. If you bring a friend I've never met before then you get a free pillow as a thank you gift*. I want to make sure you didn't scroll past this part so I'll use bold and all caps.
FREE PILLOW IF YOU COME TO MY PARTY AND BRING A FRIEND I'VE NEVER MET!
3) Tell your friends! For friends that live in SF, tell them I'm here and I'm ready to make their home gemütlich. For friends that don't live here, tell them I'm selling some bomb ass pillows and they need some.
It was just over a year ago that I proclaimed via Tiny Letter that I was going to come back to San Fran to start my small business. It's only possible because of people like you who have encouraged and supported me in so many ways.
THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU
I didn't copy and paste those thank you's. I typed them all out. That's how sincere my gratitude is.
C to the L to the Benge to the Fabrik
*While supplies last.